FED Global Thought Leadership 2016

Brand Storytelling: What's Technology Got to do With It?

Brand storytelling is everywhere and should be used to communicate company values throughout every area of a customer’s interaction throughout any establishment. But what role should technology play in today's hyper-focused technological environment? The answer may surprise you.

Bob Puccini, Founder & CEO, Puccini Group

Bob Puccini knows what makes social spaces and restaurants successful. Hospitality brands come to Bob because they know he understands the business from every perspective. Responsible for designing and remodeling over 1,000 restaurants worldwide, Bob translates client goals into winning concepts, earning him a stellar reputation and many long-time clients. Before founding Puccini Group in 1996, he served as Partner and Senior Vice President for Kimpton Hotels & Restaurants, and served in that capacity for 10 years during their expansion from four to 35 restaurants throughout the United States. Today, Kimpton remains one of Puccini Group’s closest clients. Recognized as an industry expert, Bob is an internationally sought-after speaker and has graced hotel investment conferences from Berlin to Dubai to Istanbul. Bob belongs to the International Society of Hospitality Consultants and the Food Service Consultant’s Society International. He was named the Anti Defamation League’s Food and Wine Industry Person of the year and won the prestigious Platinum Circle award from Hospitality Design in 2006.