FED Global Thought Leadership 2016

Design & Consumer Behavior?

All in all, the foodservice industry has been conducting business in a one percent world since 2010. Visits to restaurants and other foodservice outlets will increase minimally quarter after quarter, resulting in an average lift in traffic of one percent annually for the next several years. But it’s not all doom and gloom, there are areas of growth, pockets of opportunity and glimmers of hope. It’s a matter of understanding a consumer’s path to consumption: their motivations, the decision-drivers and how you can influence their process. In this session, secrets will be revealed as to what occasions are up for grabs, and how and what can sway consumers along the path to consumption.

Warren Solochek, President, Foodservice Practice, The NPD Group

President, Foodservice Practice, The NPD Group

Warren Solochek has worked in the food industry for over 35 years. He joined NPD’s foodservice group in 2003 with the responsibilities of overseeing relationships with all CREST® clients. His role at NPD gives him a great deal of insight into today’s foodservice industry issues and trends, and helps him anticipate the issues the industry will face in the future. Warren is also involved in the development of new NPD products and services to address the foodservice industry’s information needs. He is a frequent speaker at key industry events, including COEX, MUFSO, and the CHEERS Beverage Conference.

NPD is the premier source of market information for the food, beverage and foodservice industries, helping companies make fact-based decisions and grow their profits.